Audience

 

Audiance Research

Research is an important aspect to the research and planning of any film or short film as it allows the different studios/companies to see if the film will be popular or where they should be aiming the film.  Sometimes short extracts or trailers are shown to a focus group, as this allows the company a way to see if audiance will understand or even like the film. Somet imes questionaires are used to understand the target audiance and what they may like in the film.

 

Demographics

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

These different areas allow companies to aim towards to ceratain groups of people as each group has ceratin characteristics that allow companies to create film that aim towards certain groups uasally the biggest (E or D), the more high groups are more of the niche audiances. Companies can crete differnet films aimed towards different people based on this table. For my shortfilm I will take this table into consideration however I believd this table is to fixed therefore I will only refer to the use of a certain groups when i use it in certain points in my film.

 

Psychography

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Questionnaire

I created a questionnaire for members of the publice to fill out, I did the questionnaire because it will give me an idea of y audiance as well as the type of movies/genres that are the most popular within the population. Below are the results to the questionnaire:

 

Question 1

Male or Female